Athlete pricing
Start free. Level up when you're ready.
Every plan includes your own logo and merch store, and you keep 100 percent of every brand deal.
Rookie
Everything you need to start
Freeforever
No card needed
- Verified athlete profile
- Your own logo
- Merch store with up to 5 products
- Royalty on every sale
- Social media manager
- Brand deal inbox
All-Star
Grow your store and your reach
$79per year
or $9.99 billed monthly
- Everything in Rookie
- Merch store with up to 20 products
- Personal video profile
- Press release profile
- AI bio, press kit and rate card
- Priority placement for brands
SuperStar
Your full brand, on and off the field
$249per year
or $29.99 billed monthly
- Everything in All-Star
- Your own art store
- Second personalized video
- Featured profile rotation
- Third and fourth interview questionnaires
- Full NIL Superstar learning path
Compare everything
| What's included | Rookie | All-Star | SuperStar |
|---|---|---|---|
| Price | Free | $79/yr or $9.99/mo | $249/yr or $29.99/mo |
| Your profile | |||
| Verified athlete profile page | |||
| First interview questionnaire (your story) | |||
| 3 highlight photos | |||
| Second interview questionnaire | - | ||
| Personal video profile | - | ||
| Press release profile | - | ||
| Third and fourth interview questionnaires | - | - | |
| Second personalized video | - | - | |
| Featured profile rotation | - | - | |
| Your store | |||
| Your own logo, designed by Sports Media | |||
| Merch store, built and run for you | Up to 5 products | Up to 20 products | Up to 20 products |
| Royalty on every sale, paid monthly | |||
| Personalized QR code art | - | ||
| Art store: prints and wall art of approved images | - | - | |
| Brand deals | |||
| Brand opportunity inbox | |||
| You keep 100 percent of every deal | |||
| AI bio, press kit and rate card | - | ||
| Profile analytics | - | ||
| Priority placement in brand search | - | ||
| Grow | |||
| Social media manager | |||
| Compliance center | |||
| Team Page and referral link | |||
| Money Smarts starter course | |||
| Sports Media internship opportunities | |||
| Full NIL Superstar learning path (7 modules) | - | - | |
Paid plans are optional software and store upgrades. Royalty rates are set in the store agreement and are the same for every athlete on a plan.
Pricing questions
Is Rookie really free?
Yes. Rookie is free forever, with no card needed. You can stay on Rookie as long as you like.
Do you take a cut of my deals?
No. You keep 100 percent of every brand deal on every plan. Brands pay for software, not athletes.
How do store royalties work?
Sports Media designs your logo and runs your store, including printing, shipping and returns. You earn a royalty on every sale, shown on your dashboard and paid monthly.
Can I change plans?
Yes. Upgrade any time. If a paid plan ends, your store goes back to the 5 products included with Rookie.
I'm under 18. Can I upgrade?
A parent or guardian approves the account and any paid plan, and royalties are paid to them.
Are you a brand? See brand pricing.