How it works for athletes
From sign-up to your first sale.
Your game plan
- 1
Join free
One short screen: your name, email, birthday, sport and school. Confirm your email and you're in. Under 18? A parent or guardian approves the account.
- 2
Build your profile
Add a photo, your story, highlights and your social accounts. Answer the interview questionnaire so brands see who you are, not just your stats.
- 3
Get your logo
Sports Media designs a personal logo for you. You approve it, and you own it.
- 4
Open your store
We set up your merch store with up to 5 products on Rookie, and handle printing, shipping and returns.
- 5
Promote it
Use the social media manager to schedule posts and share your store and profile across your accounts.
- 6
Apply to brand deals
Brands post opportunities. Apply in one tap, talk with the brand and negotiate your own terms.
- 7
Get paid
Brands pay you directly for deals, and you keep 100 percent. Store royalties are paid monthly.
- 8
Level up
Upgrade to All-Star for 20 products, video and press, or SuperStar for an art store and the full learning path.
Your store, run for you.
You never touch inventory, printing or shipping. Sports Media builds the store around your logo, keeps it running, and pays you a royalty on every sale. You focus on sharing it with your fans.
See what each plan includes- products free on Rookie
- 5
- products free on Rookie
- products on All-Star
- 20
- products on All-Star
- store on SuperStar
- +Art
- store on SuperStar
How a brand deal works
- 1
A brand posts an opportunity
The post says what they want, the deliverables, the dates and the pay.
- 2
You apply or they reach out
Brands can only message adults who opted in. Messages to athletes under 18 go to a parent or guardian first.
- 3
You agree on terms
You negotiate directly with the brand. We provide a plain-English contract template.
- 4
You deliver and disclose
Tag every sponsored post with #ad or the platform's paid-partnership label, and report deals to your school if required.
- 5
The brand pays you
Payment goes straight from the brand to you. NIL Superstar never holds deal money or takes a cut.
Rules made simple
Real work, real pay
Deals pay you for posts, appearances or use of your image. Never pay-for-play, and never a reward for where you enroll.
Your school's rules
Your state and your school or association may add rules. The compliance center applies your state's rules and reminds you what to report.
Your own marks only
Use your NIL Superstar logo, never school, conference or league logos or uniforms.
Your brand starts today. Free.
Sign up in under a minute. No fees, no contracts, no catch.