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NIL Superstar Academy

Train like a pro. Build like a business.

Your NIL is a business, and you are the CEO. Our training partners give every athlete the playbook for running it: setting up the business, building the brand, managing the money and learning the media side of sports.

The NIL Superstar learning path

Seven modules, each ending with something you can show an employer or a sponsor, not just a badge.

  1. 1

    Your personal brand

    Positioning, your story, and your rights and permissions.

  2. 2

    Social media

    Profile setup, content planning, audience insights and a posting calendar.

  3. 3

    Sponsorships

    Proposals, campaign deliverables, contracts and appearances.

  4. 4

    E-commerce

    Merchandise, licensed images, fulfillment, customer service and money.

  5. 5

    Media skills

    Journalism, broadcasting, video editing, graphics and sports photography.

  6. 6

    Advertising

    Media buying, out-of-home ads, local activation and sponsor reporting.

  7. 7

    Your career

    Portfolio, resume, interviews and careers after athletics.

Dakdan Academy

The core training home for NIL Superstar athletes, with programs across sports, coaching and media.

Athlete business setup

Step-by-step education on forming your own business, separating business and personal money, record keeping and working with a tax professional.

Coaching

Programs for athletes who want to coach, train others or run camps and clinics.

Youth sports photography

Learn to shoot, edit and license sports content, a skill that also powers your own NIL channels.

Sports training programs

Training programs for sports in general, built for every level.
Visit Dakdan AcademyRegister free on Dakdan.io

NIL Superstar athletes register on Dakdan.io for free access to the program.

Brand and money skills

BrandManagers.ai

Brand management education and certification. Learn how brands think, how to position yourself and how to present your value to sponsors.

Explore BrandManagers.ai

Money Smarts

Financial literacy for athletes: budgeting, credit, saving and setting money aside for taxes on NIL income.

Start Money Smarts

Internships and careers

Sports Media, Inc. and its affiliated companies run internship programs in more than 20 departments, across media, marketing, technology and sports business. Build real experience while you build your brand.

Internship programsCareer opportunities

Academy programs are education only. They are not legal, tax, financial or investment advice, and NIL Superstar does not form businesses, file taxes or negotiate deals for athletes. Some programs are offered by affiliated Sports Media companies and may have their own terms and pricing. Athletes under 18 should review programs with a parent or guardian.

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